Our projects

General Motors dealer, facing challenges with real-time inventory management and pricing across its extensive dealership network, required a solution that would streamline operations and improve customer service. The key pain points were managing a diverse range of models and locations, ensuring up-to-date inventory information, and maintaining consistent pricing across all platforms.

To address these challenges, we developed a comprehensive e-commerce platform tailored for General Motors' dealership network, complemented by an admin panel that centralized control and management. This digital transformation enabled seamless integration of inventory and pricing data across the client’s three major locations, allowing for real-time updates and synchronization with the existing business infrastructure.

The platform empowers General Motors to be accessible to customers 24/7, showcasing the current inventory and actual prices, thus enhancing transparency and trust. By uniting all dealership data in one place, it has become significantly easier for customers in the surrounding communities to explore, purchase, and service GM vehicles. This integration eliminates the need for potential buyers to travel extensively or face uncertainties regarding vehicle availability and pricing.

Our solution has transformed the way General Motors interacts with its customer base, offering a streamlined, user-friendly online experience. Now, clients can effortlessly find and acquire their desired GM vehicle from anywhere within the region, bolstered by the assurance of having the latest information at their fingertips. This strategic initiative not only improves customer satisfaction but also positions General Motors for growth and scalability in a competitive automotive market.

For the development of General Motors' e-commerce platform and administrative panel, we opted for a custom solution combining Vue.js and TypeScript. This choice was driven by the need for a fast, responsive, and aesthetically pleasing tool that could cater to the specific requirements of their dealership network.

Vue.js, known for its reactivity and component-based architecture, was paired with TypeScript to enhance code reliability and maintainability. This combination ensured a robust front-end experience, enabling the creation of a dynamic and intuitive interface that aligns with the visual and functional standards of General Motors.

To manage the administrative aspects, we utilized Strapi, an open-source headless CMS, chosen for its flexibility and extensibility. We extensively customized Strapi to align with the unique workflows and operational needs of the various dealerships. This customization allowed us to tailor the admin panel precisely, ensuring that it could handle the complex inventory and pricing structures effectively.

The integration of these technologies resulted in a tool that significantly streamlines the operations of sales and marketing teams within the GM dealership network. By centralizing control and simplifying the management of inventory and pricing, we provided a system that saves hours of manual work, allowing teams to focus more on strategic activities and customer engagement.

Overall, the development of this platform has not only enhanced the operational efficiency of General Motors' dealerships but also elevated the customer shopping experience, marrying speed, functionality, and aesthetics in a single, powerful tool.

The design of the e-commerce platform for General Motors was meticulously crafted to resonate with the American audience, aligning with the cultural and consumer preferences specific to the U.S. automotive market. To achieve this, significant time was invested in researching best practices from top-selling automotive websites, drawing inspiration from the elements that contribute to their success.

Understanding the nuances of the target demographic was crucial. We conducted in-depth interviews with dealership directors and existing customers, gathering valuable insights into their preferences and the functionality they value most in an automotive sales platform. These interactions were instrumental in shaping the design direction, ensuring that the final product would not only meet but exceed the expectations of its intended users.

The design process focused on creating an interface that is intuitive, user-friendly, and aesthetically appealing to the American consumer. Key features were emphasized to facilitate easy navigation and quick access to vital information, like current inventory and pricing. The platform's look and feel were tailored to embody the professionalism and prestige associated with the General Motors brand, while also ensuring a seamless and convenient online shopping experience.

The feedback from dealership directors and customers played a crucial role in refining the design, making necessary adjustments to enhance usability and satisfaction. This customer-centric approach helped in developing a platform that is not only convenient but also enjoyable to use, fostering a positive relationship between General Motors and its clientele.